Philanthrophy Archive

Census campaign targets tech-savvy Hispanic youth

Census campaign targets tech-savvy Hispanic youth

LOS ANGELES — Groups pushing for robust Hispanic participation in the 2010 census announced a new campaign Thursday that aims to reach the hard-to-count demographic through its smart-phone-toting youngsters.

The “Be Counted, Represent” campaign offers music downloads and a chance at concert tickets to cell phone users who share their e-mail addresses and phone numbers with organizers and forward information about the census to their friends.

Principal organizers Voto Latino and the Mexican American Legal Defense and Educational Fund stress in their messages that undercounted areas risk losing funding for transit, infrastructure and other needs, as well as political representation.

They hope those messages promoting participation in the count will zip throughout the social networks of youngsters who can persuade their parents to fill out and return their census forms.

“You’re looked at by many, many, many people as being powerful when it comes to money that they can line their pockets with,” actress Rosario Dawson, a Voto Latino co-founder, told teenagers gathered in the library of a predominantly Latino high school. “When it’s money that can line your pockets, no one ever says anything. But we’re saying something.”

The campaign offers a package of 25 music downloads curated for a young Hispanic audience to cell phone users who share their zip codes, e-mail addresses and cell phone numbers with the program’s organizers. The downloads include songs by such artists as Pitbull, Mos Def and Morrissey.

Users can get also get songs by taking census quizzes on a smart phone application that they download.

If they invite their friends to download the application, they’re entered into a raffle for tickets to a “secret concert” to be held in the Los Angeles area in April.

Anyone can participate, although the campaign is aimed at teens and 20-somethings.

Organizers said such measures are a way to get through to an ethnic group that has been hard for census officials to reach because of indifference, language barriers and — for some — deportation fears.

Alejandro Fernandez, an 18-year-old high school senior who attended the announcement, said he planned to download the census application on his Web-enabled phone and would share it with friends who will spread the word to their parents.

“They’ll be exposed to what the census is really about and not be scared,” he said.

Watch Rosario Dawson live today at the Be Counted LA Press Conference

Watch Rosario Dawson live today at the Be Counted LA Press Conference

Make sure to log in and check out Rosario Dawson and Voto Latino at the LA Press Conference to discuss their Be Counted campaign at 2PM PST. It will be streaming from Voto Latino’s website via UStream so click here to check it out!

Don’t forget to pledge and be counted!

Behind the Scenes of Voto Latino ‘Be Counted’ PSA with MTV Tr3s

Behind the Scenes of Voto Latino ‘Be Counted’ PSA with MTV Tr3s

Check out some behind the scenes action of the upcoming PSA series from Voto Latino starring Rosario Dawson and many others!

Special Request from Rosario Dawson

Special Request from Rosario Dawson

This year we have the unprecedented opportunity to make a difference in Latino communities across the United States simply by filling out the 2010 U.S. Census form. Based on the results of the census, the federal government will allocate more than $400 billion in funds for hospitals, schools, job-training centers and public works projects.

Mi gente, we cannot do this without you.  I ask that you take a stand and pledge your participation in the 2010 Census today on our site. By pledging, you will also receive 25 free songs from major artists like Pitbull, Aventura, Morrissey, Mos Def, Jaguares and Los Tigres del Norte. Remember to stay tuned as Voto Latino will be bringing you updates and many census events to help spread the word. But most importantly, remember to pledge, be counted, and represent!

Sincerely,
Rosario Dawson,
Voto Latino Co-founder & Actress

New Photos from the Voto Latino Be Counted Photoshoot

Big shout out to Steve at Voto Latino for sending these over. Here are some exclusive shots from the shoot that went on last week. Check out the larger versions in the gallery

Photo Credit: Juan Luis Garcia / Voto Latino



Photo Credit: Juan Luis Garcia / Voto Latino



Photo Credit: Juan Luis Garcia / Voto Latino

Special Request from Rosario Dawson

East Harlem Tutorial Program (EHTP)—an outstanding after school program for kids—suddenly has the chance to win $1,000,000. Rosario Dawson is a huge supporter and asking her fans to help them win this competition.

Help to get out the vote between now and January 22!

From EHTP: As you may know, EHTP gives kids in the East Harlem community the opportunities they would have if they were born 20 blocks south – strong academic support, great film, dance, and arts programs, and a safe haven. Every year, we help 500 kids ages 5-18 by strengthening their math, literacy, science, and music skills and offering unique classes like Robotics, mask-making, screenplay writing and poetry slams.

WHAT’S HAPPENING NOW:

In what is a ridiculous Cinderella story, our small organization beat out more than 500,000 charities in Round 1 of the JPMorgan Chase Facebook Contest.  Now it is on to Round 2, where the top vote winner gets $1,000,000 (those who place 2nd through 6th win $100,000).

The competition is down to the final 100 organizations, of which EHTP is one of the only education nonprofits still standing. We need your help to get the word out!

If EHTP wins, we will expand our small College Success Program, helping more kids from East Harlem graduate college by providing them with the resources most poor Black and Latino students don’t have access to. Our students will receive four years of support including:

  • Annual academic scholarships
  • A laptop and funds to buy critical school supplies each semester
  • Ongoing personal, career and educational counseling
  • Reimbursements for career development expenses

If we win, more of our students will graduate from college, serve as desperately needed role models, and change the odds for future generations.

WE NEED YOU:

EHTP is hoping—okay, pleading—that you help us get the word out between now and January 22 and ask people to vote.  Specifically we hope that you can:

Any one or all of the above would mean a great deal to in our efforts to win $1,000,000.  I have provided you with text to help (see the attachment).  Feel free to use some or all of it.

Voting has already begun and continues until midnight on Friday, January 22nd, 2010.

Thank you for your support.  Now let’s ROCK the Vote!

Rosario Dawson part of essay series empowering women

Lifetime Networks, the most powerful media brand targeted to women, and VOICE, an imprint of Hyperion dedicated to publishing books by and about women, have partnered to publish Secrets of Powerful Women: Leading Change for a New Generation, the only book to gather a diverse collection of essays to inspire women and girls to become leaders in business, politics and in their communities.

Featuring an introduction from actress Rosario Dawson and a foreword by Andrea Wong, President and CEO of Lifetime Networks, the book will impart the secrets to success — from personal tales of missteps to power pitfalls, power surges, powerful beginnings and power suits — from 24 top female community and business leaders, politicians and journalists.

To view the full list, visit the press release here.

Rosario Dawson at 5th Annual Gorgeous and Green Gala

Global Green’s 5th Annual Gorgeous and Green Gala is one of the Bay Area’s premier green lifestyle events. This event has done much to expand the perception of what it means to be truly sustainable without sacrificing style.

Gorgeous and Green (click to view invite)

Tuesday, December 8th 2009
Hosted by W Hotel – San Francisco

5:30pm: Patron Pre-Reception Cocktails
6 – 7:30pm: Patron Dinner
7:30pm: Eco-Fashion Show & Cocktail Party

CO-CHAIRS: Global Green Board Member Zem Joaquin, San Francisco committee co-chair Nadine Weil

VICE-CHAIRS: Denise Bauer, Christopher & Amber Marie Bently

HONORARY HOSTS: Mayor Gavin Newsom & First Lady Jennifer Siebel Newsom, Matt Petersen, Rosario Dawson, Josie Maran, Angela Lindvall, Billy Zane, Kate Dillon, Peter Mensah

Click here for more information on the event.

Rosario Dawson to aid in Presidential contest to Promote Health Care Reform

President Obama is turning to a handful of Hollywood stars to judge a contest that asks grassroots supporters to create a television commercial promoting health care reform.Musician Will.I.Am, actor John Cho, actress Rosario Dawson, actor Dulé Hill, “Family Guy” creator Seth MacFarlane, actor Brandon Routh, actress Kate Walsh and actress Olivia Wilde will join Democratic National Committee Chairman Tim Kaine, DNC Executive Director Jen O’Malley Dillon, Rep. Patrick Murphy of Pennsylvania, Obama campaign manager David Plouffe and volunteers in helping to pick the 30-second commercial that will air nationally, a DNC official tells CNN.

The contest is being run by Obama’s political arm – Organizing for America – which is housed at DNC headquarters in Washington, DC. It is the latest effort by the president’s political team to try and enlist the grassroots to help pressure Congress to pass health care reform this year.

“We know that compelling videos can touch people in a way that words alone simply cannot,” Natalie Foster, OFA’s new media director, said in an e-mail announcing the contest last week. “The messages that regular people put together will make a bigger difference than any false smears or slick ads the other side can dream up. And who knows — your creative, powerful, or touching video could help tip the balance in favor of health reform.”

OFA will officially announce the names of the judges late Wednesday morning. The contest ends October 18

Buy A t-shirt Rosario Dawson Designed for Charity!

192e19d33ca164ebec3641951b5c1621.jpgRosario Dawson, among other celebrities, designed a t-shirt for the Palomita Education Fund. Initially this shirt was offered as a special auction item which was autographed by her as we told you all back in March. Now the organization has put up the t-shirt in their store for all of you to buy!

The shirt retails for $25  and is available in Juniors sizes S-XL. These are limited edition t-shirts that will only be available for a year and proceeds from these t-shirts go to help fund the undergraduate education of Latinos in need.

Click here to purchase it!